First, obviously, you must know their name. “Why then”, you ask, “can’t I just pick up the phone and call them?”
In this day of telemarketers, many folks don’t want to be called. Sales guru, Jeffrey Gitomer, says this about cold calls. You interrupt someone’s day. They don’t know yo…
One of the key ingredients for the success of a business is a strong marketing strategy. Unfortunately, in today’s world, marketing is a lot more difficult than it used to be. Many companies may realize that after a while, traditional marketing strategies are not effective for their business. Th…
When the EEOC sued Ralph Loren because one of their photo shoots needed all blondes in it and denied a brunette an audition, one could conclude that political correctness and employment lawsuits hit an all time low. Swim suit models who were dark haired complained that they did not get the part? …